Smokers' awareness of filter ventilation, and how they believe it affects them: findings from the ITC Four Country Survey

Abstract

Background Filter ventilation creates sensations of lightness' or smoothness' and is also highly effective for controlling machine-tested yields of tar, nicotine and carbon monoxide. Nearly all factory-made cigarettes (FMC) now have filter ventilation in countries such as Australia, Canada, the UK and the USA. Research conducted before light' and mild' labelling was banned found low smoker awareness of filter ventilation and its effects. This study explores current levels of awareness of filter ventilation and current understanding of its effects in these four countries. Methods We used data from the 2018 wave of the ITC Four Country Smoking and Vaping Survey with samples from USA, England, ..